Equipment Today »

Equipment Today

Base Price:


Total List:


*PLEASE NOTE /M = Per Thousand

List Description:

Equipment Today provides the construction equipment owner and user with information that will help him or her be more productive and competitive with the equipment and tools they use, helping assure an optimal return on their equipment investment. Equipment Today is the commercial contractor's equipment information resource.

Minimum Order:

5,000 Records

Commission / Credit Policy:

20% to Recognized Brokers. 15% to Recognized Agencies.

Cancel Charges:

All POSTAL/TELEMARKETING orders cancelled prior to the mail date will incur a $50.00 flat cancellation fee, $15.00/M run charges, plus applicable shipping charges. All EMAIL orders cancelled prior to email date will incur a $125.00 flat cancellation fee, plus applicable production / run charges. No cancellations will be accepted after the mail or email date.

Standard Turnaround Time:

One Business Day

Target Region:

  • Domestic


  • Sample Mail Piece
  • One Time Use unless otherwise agreed upon
  • Reuse Clearance

Available Counts:

Gender $10.00/M
Select Count
Male 62,573
Unknown 12,967
Female 3,986
Type of Business / Industry $10.00/M
Select Count
Grading & excavating 25,027
Commercial & non-residential 8,331
Utility, water, sewer, pipeline 7,363
Highways & streets 6,950
Both heavy & general building 6,791
Residential & tract 4,924
Distributor/dealer 4,429
Concrete 2,091
Construction material producer 1,578
General building construction 1,572
Demolition 1,210
Engaged in both highway/heavy & general 955
Mechanical 784
Masonry/stonework 731
Electrical 658
Foundation 630
Utility/power co-op 536
Job Title $10.00/M
Select Count
Corporate Management 61,998
Operations Management 6,215
Project Management 4,212
Equipment Maintenance Mgmt 2,921
Equipment Operator / Staff 2,168
Foreman 1,713
Safety Management 299
Annual Contract Sales Volume $10.00/M
Select Count
$5,000,001 - $10 Million 5,209
Less Than $250,000 19,081
$1,000,001 - $5 Million 16,053
$500,001 - $1 Million 14,351
$250,000 - $500,000 13,404
Over $10 Million 7,069
Purchasing Authority $10.00/M
Select Count
Trucks 56,047
Earthmoving Equipment 53,079
General Utility Equipment 44,238
Lifting Equipment 41,857
Fleet Replacement Value $10.00/M
Select Count
$500,000 or less 34,342
$500,001 - $1 Million 17,728
$1 Million - $5 Million 12,004
$5 Million or More 6,038

Customers also viewed:

This List Rents
  • Mailing Addresses
  • Email Addresses


Response, Active Subscribers

List Update Frequency:

Updated Quarterly

Selection Pricing:

Selection Price
Key coding $5.00/M
Geography $10.00/M
Gender $10.00/M
Fleet Replacement Value $10.00/M
Annual Contract Sales Volume $10.00/M
Purchasing Authority $10.00/M
Job Title $10.00/M
Type of Business / Industry $10.00/M

Production Charges

Charge Price
Electronic Delivery $65.00/F
Key Coding $5.00/M
Title Slugging $10.00/M
Email Transmission Run Charge $75.00/M
Email Setup $50.00/F
Email Suppress $75.00/F
Email Personalization $10.00/M

Additional Charges May Apply

The Information Refinery, Inc.
1200 MacArthur Blvd
Suite 104
Mahwah, NJ 07430
Phone: 800-529-9020
Fax: 201-529-4030
All prices posted are accurate as of the time each data card was published. Actual current pricing may vary slightly due to recent list owner increase or decrease.